7 Jan from Little Rock, Ark.-based marketing data firm Acxiom for their “Life stage segmentation system” called “PersonicX® Cluster Perspectives.”. household into one of 70 segments, or “clusters,” based on the “life stage” of the of the 70 Personicx LifeStage Clusters are most likely to want your product. 3 Feb PersonicX Classic Cluster Quick Reference (organized by life stage These 70 PersonicX Classic clusters are also grouped into industry-.
|Published (Last):||23 June 2013|
|PDF File Size:||10.78 Mb|
|ePub File Size:||15.22 Mb|
|Price:||Free* [*Free Regsitration Required]|
Consumer and Household Segmentation | Personicx | Acxiom
InfoBase Comprehensive consumer data on approximately million U. For in-depth personcix personicx clusters cluster and groups, it provides leading-edge interactive visualizations of Personicx segmentations as well as Personicx-encoded consumer research for rich insights into the who, what, where, when and why of personicx clusters behavior.
Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, proven, and stable system of clusters and groups.
Personicx clusters classifies Hispanic consumers into one of 55 clusters that map to personicx clusters groups.
Please either upgrade your version of Internet Explorer personicx clusters switch to one of the following browsers: Personicx clusters exclusively for better marketing to the Hispanic market, leveraging 15 unique demographic, socio-economic, behavioral personicz acculturation factors. Leveraging over 70 different behaviors, households are placed into one of 54 clusters that map to 13 groups.
A powerful household-level segmentation system based on Consumer Lifestage that places households into one of 70 segments and 21 personicx clusters based on similar personicx clusters, socio-economic and consumer behavior. Regulation B friendly segmentation system based on Financial Behaviors, grouping households by similar propensities for financial activities, regardless of demographics.
This website does not support versions of Cclusters Explorer below Internet Explorer China France Germany Japan U. Provides access personicx clusters Acxiom data through a self-service personicx clusters that supports segmentation, modeling, media planning, and distribution. Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.
Please cluusters upgrade your version of Internet Explorer or switch to one of the following browsers:. These 13 distinct groupings of the 70 Personicx Lifestage clusters segment U. Reach audiences with more relevant messaging across digital and offline channels Personicx clusters understand audiences and anticipate their needs Improve acquisition, upsell, cross-sell, and personicx clusters efforts.
Audience Propensities Provides access to Personicx clusters data through a self-service tool that supports segmentation, modeling, media planning, and distribution. Acxiom Data Guru is your single source for answers on audience recommendations.
Comprehensive consumer data on approximately million U.