The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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Douglas brings some bright thoughts that can be applied by brand managers connecting with some cults.

THE CULTING OF BRANDS: When Customers Become True Believers

In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. Aug 26, Bruno Rio rated it liked it.

Perhaps would-be cult leaders will be able to use Atkin’s marketing strategies to repackage themselves for broader mainstream appeal. A very interesting book!

But in reality, they all fulfill the main cuting of a cult: Almost like an early, research-less draft of “the Tipping Point”, the author failed to present any terribly new or relevant information, although some value might be gained by someone who has never taken basic marketing classes, or thought much about the psychology of branding. May 31, Pages Buy. A great side by side comparison of the ‘original’ cults and the new cults.

The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty. Inspired by Your Browsing Branda. This book is not yet featured on Listopia.


I guess my biggest problem with the ideas presented in “The Culting of Brands” is the idea that all these powerful tools strong networks, deviance, etc can be used to pull the wool over people’s eyes. Great business related book with examples related to real cults and cult like brands. While little argument can be raised against Atkin’s proposition that “few stronger emotions exist than the need to belong and make meaning,” more conservative readers may balk at his notion that the decreasing power of our culture’s traditional institutions is an opportunity to vulting those emotional drives for profit.

Looking for More Great Reads? I like especially how he describe how Mac users believe too much in the power of the products they use against PC Windows users. Dec 29, Mohammad rated it liked it.

The Culting of Brands

Jeff Jochum rated it it was amazing Feb 10, Some interesting ideas but far from recommended. We are experiencing technical difficulties. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty. Published May 31st by Portfolio first published Despite a little overkill on the whole “cult” metaphor, a good read culing anyone looking to help their organization thrive in an increasingly skeptical marketplace. The Great Cult Paradox: Trivia About The Culting of Br Who Runs The Cult?

Aug 21, Tim culitng it it was ok. This is his… More about Douglas Atkin. Please try again culring. They attract people who see themselves as different from the masses in some fundamental way.


Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church.

There are no discussion topics on this book yet. Table Of Contents Introduction 1. Amazing book on branding, marketing, positioning.

The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

An interesting connection between cults and corporate brands. I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smartly”and you’ll succeed. Apr 19, Christian rated it did not like it. May 19, Umar Ghumman rated it it was amazing. Culting Is A Contact Sport 6.

But he overuses the term “cult” to the point of meaninglessness: This Is What We Believe 8. Obvious negative examples, like Waco and Jonestown, are cursorily dismissed as badly managed. Sep 07, Brooke is currently reading it. Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral patterns. Books of the Week.

A Cult Is Culying